Saturday, November 24, 2012

How Ritz Won

Brian Howey provides a detailed analysis of how Glenda Ritz defeated the incumbent Tony Bennett through social media. He says they used a social media strategy that based on two models: the 2008 Obama campaign and the tactics of the Arab Spring. Howey quotes campaign coordinator Dave Galvin saying, “It was a David versus Goliath scenario and we didn’t even have a slingshot." Read Howey's analysis here.